THE EXPERIENCE OF PRIMO MENDOZA S.L. IN THE SUMMER FANCY FOOD
Primo Mendoza S.L. was exhibiting at the Summer Fancy Food Show, one of the most important food shows, which took place in the city of New York, from 29th June to 1st July. There we had the opportunity to share our experience with over 2.400 expositors, with a range of around 180 thousand products, from more than 80 countries, of which about 80 companies were Spanish.
Spain is one of the main countries exhibiting in this fair, because the United States stands out as the first non-EU commercial partner in Spain, besides being a great market opportunities for Spanish producers, thanks to the diversity of consumers and the rapid rate of evolution and change in the habits of these. This continuously opens up new niches, which allows the arrival of new products and new competitors. Furthermore can be seen an increasing demand of products Spanish Origin, both in the more traditional products, as in the newest and specialized product. It can also be seen a change in feeding habits in the U.S. market, where we can appreciate increasingly a concern for new healthy lifestyle habits. This is favourable to the Spanish companies, which you can find Primo Mendoza SL.
Primo Mendoza S.L. had your own stand in the Spanish pavilion, where we had the opportunity to show all our products, both the traditional as our brand “La Obrera”, composed exclusively of Spanish monofloral honeys, to the new and innovative line of Honey +, with value added products which had a very good acceptance among the public was present, thanks to they are high quality products with unbeatable flavour and lots of health benefits. We also had the opportunity to be in direct contact with buyers and distributors of some of the retail chains in the U.S. and other countries of the American continent.
For Primo Mendoza S. L. this event is part of a Promotion Expansion of our products to new markets, among which is the United States, which is preceded by the presence in fairs like Foodex, Alimentaria and Anuga and will continue its presence in Sial and other important fairs in the world of food, in order to show the world all of its products, along with its excellent quality and be beat taste.